Aug 29 in Digital Marketing
Written by: Heather Rast
There was no band camp for me this summer. But my days were chock-full of work, errands, and coordination worthy of an air traffic control award. Here I’m sharing some random observations learned as a business owner, a mother, household administrator, and chauffeur who survived the summer of 2011.
- Planning is something we need to do more of, and less time talking about doing soon.
- Schedules can make you feel like a hamster on a wheel, but at the end of the day at least you got somewhere. Probably even on time.
- Schedule for tomorrow in hand, spend today tearing down assumptions, barriers, and institutionalized dogma. Put your crayon to paper and ask “What if…” Note: this will make someone in the room uncomfortable, be prepared.
- There’s no time like the present to step back into the fringe of business (or promotion, campaign, or stage of development cycle) to quietly monitor the customer and competition activity going on. You may see
something new from your perspective on the outskirts. - There is no “off” season. There are only times when attention shifts and interest takes a soft right turn. Keep playing your best game no matter what size you think the audience is.
- There are very few solo acts. Your best efforts rest on the attention and support others give you. Embrace collaborative opportunities for what they are – genuine interest in making your widget (or kid) the best. It really is possible that someone else wants it (or him) to succeed as much as you do.
- Send a thank-you card. Handwritten. In the mail.
- Think about your favorite customers and what makes them so. Then think about your troublesome customers. What’s in the way of them being more like the former? A misunderstanding? Old baggage you can help toss out?
- Some competitors may not put in their summer training time. They still may be allowed to play in the game. No matter. You sweated; you want it more and your drive to be the best will show through.
- There will be peanut butter (or something equally as sticky) in someplace you’d never expect. Learn to live through the peanut butter with grace and style.
What did you learn this summer that you can apply to business or work? Life’s too short for lessons to be fleeting.
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i just landed another client because of a hand-written note. i still believe those are the most powerful force in all of marketing…
Todd Schnick´s last [type] ..Intentional Networker Patti DeNucci on Intrepid Radio!
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