Reflect a little on 2010, and read what industry experts and subject matter pros have to say about the year ahead.
Another year has gone by, just as we knew it would. During this time, we’ve each had personal trials along with triumphs. And we’ve seen the same forces exert on the world at large.
There are experiences and lessons we want to remember, and events we wish had never happened. There are even things we’d change if only we could. I can’t understand the epic floods in Pakistan or why there are children in my kids’ school district who are hungry. I just know that amidst all the things I don’t know and can’t understand, there are lessons I can’t ignore. I pledge to do more about that in 2011 as my intentions and actions meld (and they will; how else can I legitimately drum it into my kids?).
As a People we saw tragedy unfold here and there in the world around us; it lived around the corner for awhile. And yet we were also touched by the miracles large and small bestowed upon us each day. The pain of calamity and the full heart coexist. Together they teach us compassion and stretch us to realize the potential that lies within each of us. Twin desires to escape and achieve have led many to discover their inner strengths and fortitude. May we each learn to appreciate what we’ve been given and care for what we’ve earned. Those are my wishes for you all in 2011.
In previous years I published posts covering 2009 predictions and 2010 predictions in the circles of marketing and business. Today I’ll continue the mini-tradition with a list of links to posts and videos prognosticating about what we’ll see happen in those circles during 2011. Sure, some of this could be found through a simple search. But you’d have to cut through a lot of chaff first. I’d like to send a “thank you” to the individuals who put their thoughts down and cared to share with us all.
Have you run across a post you’d like to add? Please leave a link in the comments.
Culture/Consumerism
Trendwatching: http://trendwatching.com/briefing/
The Food Channel: http://vimeo.com/17931123
Pantone: http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20821
Mobile
iMedia Connection: http://www.imediaconnection.com/content/28135.asp
Media
Mashable: http://mashable.com/2010/12/20/news-media-predictions/
Nieman Journalism Lab: http://www.niemanlab.org/2010/12/maybe-not-much-will-change-at-all-more-2011-journalism-predictions/
Digital Marketing and PR
Spin Sucks: http://www.spinsucks.com/communication/communication-and-marketing-trends-for-2011/
Bazaar Voice: http://www.bazaarvoice.com/blog/2010/11/22/2011-the-end-of-%E2%80%9Csocial%E2%80%9D-marketing/
iMedia Connection: http://www.imediaconnection.com/content/28160.asp
The Atlantic: http://www.theatlantic.com/technology/archive/2010/12/clay-shirkys-big-media-prediction-for-2011-syndication-stops/67918/?
Branding Strategy Insider: http://www.brandingstrategyinsider.com/2010/11/11-branding-and-marketing-trends-for-2011.html?
CMS Wire: http://www.cmswire.com/cms/enterprise-collaboration/2011-predictions-email-forever-or-rip-and-replace-009593.php
Web Pro News: http://www.webpronews.com/topnews/2010/12/17/why-2011-will-be-a-huge-year-for-smbs-1
Landor: http://www.landor.com/index.cfm?do=thinking.article&storyid=837&sct=1&s=1&a=1049&bhcp=1
Mashable: http://mashable.com/2010/12/21/advertising-industry/
Burrelles Luce: http://www.burrellesluce.com/freshideas/2010/12/2010-trends-and-2011-predictions-for-public-relations-marketing-and-social-media/
Reinventing, by Rishad T.: http://rishadt.wordpress.com/2010/12/26/four-key-trends-2011/
Hospitality Times: http://www.ehospitalitytimes.com/?p=8647
MENG: http://blog.mengonline.com/2010/12/28/top-11-marketing-predictions-for-2011-its-all-about-protecting-and-nurturing-the-brand/ (by Mark Burgess, @mnburgess)
B2B Marketing
Buzz Marketing For Technologyo: http://pauldunay.com/11-b2b-marketing-predictions-for-2011/
Bliss PR: http://blog.blisspr.com/2010/12/14/top-10-predictions-for-b2b-marketers-in-2011/
Social Media
iMedia Connection: http://www.imediaconnection.com/content/27999.asp
Gigaom: http://gigaom.com/2010/11/08/the-next-wave-of-social-media-nears-critical-mass/
Spin Sucks: http://www.spinsucks.com/social-media/eight-social-media-trends-for-2011/
Harvard Business Review: http://blogs.hbr.org/cs/2010/12/six_social_media_trends_for_20_1.html?
Smart Blog: http://smartblogs.com/socialmedia/2010/12/10/why-2011-will-be-the-year-of-social-media-convergence-and-what-that-means-for-you/
Being Peter Kim: http://www.beingpeterkim.com/2010/12/social-business-predictions-2011.html
Entrepreneur: http://www.entrepreneur.com/article/217772
Content Marketing Institute: http://www.zmags.com/social-media-predictions-2011
Inc.: http://technology.inc.com/software/articles/201101/leary.html
Sentiment Metrics: http://www.sentimentmetrics.com/blog/2010/12/21/what%E2%80%99s-hot-for-2011/
Mark W. Schaefer: http://www.businessesgrow.com/2010/12/28/2011-social-media-forecast-digging-deeper/
Search Marketing
Search Engine Land: http://searchengineland.com/bing-busts-out-an-early-look-at-most-popular-search-trends-in-2010-57175
Search Engine Watch: http://searchenginewatch.com/3641639
Search Engine Land: http://searchengineland.com/ten-search-marketing-hot-spots-to-watch-in-2011-59549
SEOmoz: http://www.seomoz.org/blog/7-predictions-for-seo-in-2011
Affiliate Marketing Navigator: http://www.amnavigator.com/blog/2010/12/16/35-affiliate-marketing-predictions-for-2011/
Business and Tech
Entreprenur: http://www.entrepreneur.com/article/217508
Gartner: http://www.gartner.com/it/page.jsp?id=1454221
IDC: http://www.idc.com/research/predictions11/predictions11.jsp;
INC.: http://www.inc.com/ss/11-big-ideas-watch-2011#10
Business News Daily: http://www.businessnewsdaily.com/2011-big-ideas-for-small-businesses-0835/
Mashable: http://mashable.com/2010/12/20/data-predictions/
MITX: http://blog.mitx.org/Blog/bid/56588/Prognostications-for-2011
Tom Asacker: http://www.acleareye.com/sandbox_wisdom/2010/12/2001-breakout-breakthrough-or-breakdown.html
Mashable: http://mashable.com/2010/12/21/small-business-predictions/
What about a little hindsight?
2010 In Review
From Google, on how we searched: http://www.youtube.com/watch?v=F0QXB5pw2qE
From The Mobile Future, on mobile: http://www.youtube.com/watch?v=6mCkbrYKQyI
Fast Company: http://www.fastcompany.com/1710411/top-10-trend-roundup-2010-itunes-facebook-twitter-spotify-amazon
Interbrand: http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx
SEOmoz: http://www.seomoz.org/blog/top-10-things-we-learned-about-seo-in-2010
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