This project is a really fun way to peek into the heads of some people at the forefront of marketing communications and social media integration. This year, the central focus incorporates business scenarios and the challenges that are inherent to evolving traditional marketing to new lines of thinking.
In keeping with the prior two releases, proceeds from the sale of the book are being donated to a charity. This year the organization is the Make A Wish Foundation. I’m pretty sure this deal can’t get any sweeter.
I’m thrilled to be part of such a cool project, and can’t wait to order and read the book myself! Take a few minutes to get to know some of the authors, and you too will be amazed at the level of talent and vision bound into one resource. A few of my favorites: Ian Lurie, Amy Mengel, Mike Sansone and Pete Jones. The Age of Conversation 3 is a must-buy!
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