Viral

One definition of storytelling is as follows "storytelling...relating a tale to one or more listeners through voice and gestures." Sounds like content distribution, doesn't it?  In today's terms, that might include blogs, YouTube, Twitter, Facebook, LinkedIn, FriendFeed, the list goes on.  It's about sharing what you know and think.  About opening doors in the imagination and sparking creativity.  Or for that matter, sparking debate. The art of storytelling has a rich and complex history. ...

Last night I read an interesting BusinessWeek article titled “Are We consumers – or Consumed?”  The article discussed opposed positions from two books, one which purports consumers and brands complicity interact, and the other which argues marketing (or “murketing,” suggests the author) and the consumer have a more ambiguous relationship. I found this article particularly compelling because I’m a long-time marketer; it’s been my job to exploit consumer needs (real or perceived) and perpetuate...

Sometimes we women talk about the darndest things. I’m allowed to say that, I’m a woman. This statement is particularly striking coming from me because I wouldn’t consider myself a "woman's woman." I don’t care to swap recipes for the best crock pot meal, I don’t have time for superfluous “where do you get your nails done?” conversations, and I’m not on board with coordinated play dates at KinderMusic (you want music? go find your iPod). I’m not casting aspersions, I’m...