Twitter Authenticity Social Media Brand

Your Brand Bible Should Include Social Media Etiquette and Principles I've posted previously about the adoption of Twitter by brands looking to reach, teach, and engage their consumer audiences.  I've also tried to shed some light on the oft-overlooked brand details to which your consumers are exposed.  I believe these two bunny trails intersect when the powerful force of authenticity enters the equation. Officially Un-Following I've chosen to focus the topic of authenticity as it relates to Twitter. ...