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by heatherrast on May 26, 2009

High Impact Culture Starts Today, and Begins With Us

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  • about heather

    Heather RastA consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
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  • top posts

    • Order Up! I'll Take Some Fans with a Side of Followers
    • Testing the Email Waters
    • The "Content Entanglement Factor": Inform, Engage, Entertain
    • Is "Satisfied" Good Enough?
    • What A Twitter Network Can Do For You
  • from my clients
    Heather gets it. And she gets it done. She's a brilliant strategist when it comes to brand building, and she knows how to use traditional and non-traditional approaches to maximize her impact. She's focused and driven, with a great work ethic.
    -Lynn Manternach, President and Owner,
    MindFire Communications
    • I'm pretty sure that's not how this works. Grrr.
    • RT @AmberCadabra: RT @smb2b 28 Awesome B2B Social Media Statistics http://bit.ly/dqLp5U
    • @jmitchem Good point. I'm citing industry references too, linking to Dept of Comm 4 stats. Including cust. testimonials, prom. news metions
    • Working on a media kit. Does your company have one? Do you find them useful?
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