Target Audience

It's no big revelation that consumers are oriented far differently  - in terms of information - today than one, three, and five years ago.  I'm speaking of information stimuli and how consumers evaluate them: [is it considered a] credible source - is it viable stuff, something I can trust and leverage? [is it considered a] valuable source - is it good stuff, something deep, engaging, interesting? specific preferences of the delivery media or vehicle - can I get it how I want...