surveys

Persuasive Selling We all know that customer testimonials are a primo tool leveraged within new business development initiatives. We like validation for our choices, and testimonials can be a low-key, non-invasive way to present a winning scenario that a prospect just might relate to (in whole or part) - whether it was due to similarities in budget, accelerated timing, market, customer base, etc. We want the same big win that the person offering the testimonial got.  We want to be successful, too. I'm...