On Becoming Socially Active
Nothing like a good analogy. Here I describe a few ways that social is like s-e-x. Rated G.
Posts Tagged ‘Social Media’
Tend Your New Media Garden
Is there a different set of rules for an individual involved with new media, and a company involved in the same? Do followers’ expectations vary (think frequency, tone of voice, responsiveness, subjectivity, etc.) whether they’re following/fanning/reading an individual whose career may be in the marketing function, versus a company firmly in the marketing communications space? There is, and they do.
Farming, in particular in scale, is a 24/7/365 job when you consider all the tasks and responsibilities. I think the same can be said for companies trying out new media platforms.
Are You Listening? Or Merely Hearing?
Consumer interest is becoming more elusive in today’s marketplace as situational, economic, convenience, and other pressures factor into the purchase equation. Which would seem to imply that businesses have to be not only intelligent and intentional with their communication and engagement strategies, but also well informed. And in turn, inform their customers with a degree of transparency that acknowledges purchase –and certainly repeat purchase–is an end achieved through relationship-building.
Social Media Is a Child’s Toy
If you’re still working your arms around what it looks like to participate in social media, how a blog here hooks into a Tweet there which results in a post there, then maybe you need to head to Toys R Us and spend a few bucks on a can of…
How to Lose Face and Influence Consumers
The market opportunity, in these turbulent times, is to find credible, non-threatening ways to educate companies and brands about the benefits and rewards that social media and search marketing programs deliver. If we’re careful to avoid the snake oil or used car salesperson heavy-handed image, then savvy Web strategists can successfully educate their potential partners and initiate new relationships.
Alter Ego: A Phone Booth Moment
A corporate site is important, and expected. And yet I believe consumers today yearn for more. More than a scripted Our Philosophy and sanitized News. A special place where like-minded people can go to learn, laugh, share, and swap. Even escape to and explore. A virtual playground may just be their utopia.
