small business

No two competitive teams are alike in their strengths, weaknesses, training styles, values or character.  Similarly, any given business, large or small, will approach the act of integrating social media philosophy, methods and tools differently from another. I just finished watching my 8-year old son play his first games of the travel season. We visited a neighboring city and played two intense games of mite level hockey. As a mom I love watching my son (who is also a good student) play competitive...

For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer relationship tactic. If you're also repositioning and rebranding the company as we are at Ovation, in many way's it's on par with a brand new start-up.  There's the Web site, collateral, product sheets, trade show materials to develop. On another level is logowear, corporate gifts of various values, advertising for awareness and image building. There's also the requisite...