small business

There's this notion that in a fight, the bigger dog (with the longer, gleaming canine teeth) is the one you should put money on. There's some logic to that. After all, weight can be a precursor to strength and the longer the tooth (so to speak), the larger the cutting surface. Plus, the snarling German Shepherd, with his deep, throaty growl  just kind of looks more intimidating than the four pound, yipping doorstopper dog. But there's a saying to keep in mind even as the big dog stereotype makes...

No two competitive teams are alike in their strengths, weaknesses, training styles, values or character.  Similarly, any given business, large or small, will approach the act of integrating social media philosophy, methods and tools differently from another. I just finished watching my 8-year old son play his first games of the travel season. We visited a neighboring city and played two intense games of mite level hockey. As a mom I love watching my son (who is also a good student) play competitive...

For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer relationship tactic. If you're also repositioning and rebranding the company as we are at Ovation, in many way's it's on par with a brand new start-up.  There's the Web site, collateral, product sheets, trade show materials to develop. On another level is logowear, corporate gifts of various values, advertising for awareness and image building. There's also the requisite...