Relationships

In life and business, there are some measuring sticks that matter. Are you giving love and praise unconditionally? Are you generously sharing the bounty of your talents so that others might learn and grow? Are you holding fast to the promises your brand makes to its customers? Are you committed to doing more, even when no one is looking, even when no one specifically asked? Such things will be the measurement of our lives. They'll determine the course of our businesses. As Danny Brown...

Typically, I'm not one to let important things slide. And while I wish I could say that my reduction in blog posts was by design - a test of some sort - its not. That's not all that's lacking, either. I haven't dived thorough those great feeds in my reader in a good long while.  I'm still tweeting posts and articles about marketing, advertising, technology, and other material I think my followers might enjoy. But I'm not at the same level of 2-way communication (the word 'conversation' is starting...

Engage Customers Or Market To Them?  Decisions, Decisions Customer Engagement is an area of brand affinity that I'm passionate about.  I've always been a strong believer that only by tapping into the emotional needs of consumers will brands ever be able to design and deliver valuable products that serve their rational needs as well. This mindset goes way beyond performing in ways to achieve satisfied customers and much more to the heart of what my employer Ovation is doing now - encouraging brands...

As an employee progressing through Newbie Acclimation 101, one of the topics I've given a lot of thought to lately is concept of Team. Being the newcomer sometimes allows me to see some "grandfathered" situations and dynamics in a way that more seasoned employees don't. I think this is the temporary "keen insight" baton that gets passed from one successive new hire to the next. I believe that Team implies a relationship. Team assumes two or more parties share interest in a common topic, understand...

I've followed Jason Kintzler from PitchEngine for quite some time on Twitter, and always been interested in learning more about his solution.  Now that I'm with a new organization and in a position to direct public relations strategies for the company, I thought I'd explore how it works. You can see the example (first attempt!) about me joining the company. Net? I found the functionality of the solution easy to use, with nice features to save work in progress. I appreciate that the model includes...