Online Marketing

Guest Post Online and offline marketing can and should be connected in order to increase the overall benefit gained by a company. The best integrated strategy will generate inbound marketing traffic that results in new leads, greater brand recognition, or higher sales.  This integration of marketing efforts is on the rise. Here are five tips for fusing your online and offline marketing efforts. Standardize Your Cross-Platform Message Don’t let separate departments create different images...

HubSpot Asks Our friends at Hubspot have issued a call for opinions, and I'm not about to let the call go unanswered.  They want to know what you think about terms like "digital marketing," "online marketing," and in particular, "inbound marketing." I posted a comment to this effect on their site, but I'll elaborate some on my personal observations/opinions--to some degree, I think the terms are only semantically separated.  Or rather, how highly one magnifies their zoom when considering the (and...