Naming

No, I'm not making this up.  This pic has not been PhotoShopped within an inch of it's life. It's the real deal, I promise. That's right, folks.  There's actually a health/beauty aid product called [drumroll, please] "Anti-Monkey Butt Powder." And they just extended the product line to include a Ladies variety, replete with - you guessed it - a female monkey sporting a pink hair ribbon. How do you start to bring this - or any CPG product, let's say - to market?  Let's assume all the requisite...

I'm not known for my pithy Seth-like posts that pack a punch in two paragraphs. But maybe I can share my point of view while flexing a new set of mini-writing muscles today. While making a quick grocery run last night, a friend ran by an end cap in the beverage section that gave her pause. I'm not a big wine drinker so maybe this isn't news to you as it was to me--but evidently there's a wine on the market named, of all things, Bitch. Now that's different, admit it.  One wine reviewer...