Posts Tagged ‘Messaging’
Sharing Stories In A Modern Society
Some stories are meant to be shared. They elicit strong emotional responses like fear, excitement, hope, inspiration. Powerful stories reward the dessicated soul and lead a mind to wonder… Stories can be a journey that brand can endeavor to create and encourage/entice consumers to embark upon. When the consumer outpaces the brand to assume the lead, has the story gone viral?
Exercise Constitutional Right to Filter Bad Direct Mail
Personal politics not withstanding, most anyone (breathing) could agree that there is a tremendous amount of advertising, promotion, community-building, and marketing in this years’ campaign trails, on state and federal levels. The accusatory tone of much of the messaging, coupled with the 360 degree cocooning of every man, woman, and child borders on insincere and untrustworthy. Once elected, do politicos ever attack issues with the same ferver with which they attack each other? Do they continue to take as much care (read: send me as much mail) to communicate with me, once in office?
It’s All in the Details
When looking for ways to build credibility with your consumers, it’s important to remember the details in end-to-end processes and the intrinsic value potential they hold when executed properly. That means purposefully delivering relevant messages in Thank-You response pages, Contact Us forms, and the like. Sometimes those tactical exchanges leave a consumer feeling very transactional instead of meaningful.
