Posts Tagged ‘Messages’

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Dear Valued Patient(s)

We care enough to send the very best. Form letter, that is. Generic style and without sincerity in tone or message.

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12 Step Program

User-generated content is powerful and pervasive. Studies show that consumers filter many of their decisions through their relationships with trusted – or otherwise endorsed – sources. If vehicles like blogs have the potential to reach everyone, and the messages communicated therein can be crafted to resonate strongly, how can marketers harness this potent power for our clients in a way that adds value, relevancy, and authenticity to the proposed relationship?