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Is Your Brand A Leader in the 1% Club?
Nov 05 in Uncategorized
Written by: Heather Rast
Everything Has It's Own Purpose
When I think about 1%, or 2% for that matter, the top-of-mind association is milk. While I don't care for milk personally, my family consumes about 1/4 of the daily General Mills cereal production. Some are soakers (let cereal and milk stand until achieving a soggy Lazy Acres Senior Community type consistency-bleh!), and some are crispers (just enough milk to wet the cereal), and to that end we have the Whole. We have the Skim. We have the Chocolate. And no, we can't...




