Ideas

A little recent planting (yay! spring!) inspired me to consider the parallels between a healthy plant that's long overdue for transplanting, and organizations reflecting on "here" and considering how to get "there." How Might A Plant Resemble A Company? A Brand? The beginning was rife with struggle. Maybe even odds against. They both started small and were nurtured and protected throughout critical times. They both need precise amounts of key elements: fuel, disposal systems for waste (think...

I’m old enough to have spent more years without the Internet than with (don’t ask; I’m not telling). So in the early years of my career (when did I start sounding like my mother?) we held meetings armed with sketch tablets, tracing paper, bits o’ eraser and that steady teeth-marred implement, the pencil. Furiously sketching storyboard scenarios, we’d try out various approaches and treatments before warming up the gray-skinned Mac. We’d go get coffee (not me, I was too young to drink...