0
Do You Have What It Takes To Be A Heretic?
Mar 15 in Business
Written by: Heather Rast
Have you ever considered whether No should be the new Yes? Constructive heresy. It's what's working for innovative businesses.
How many times (as an employee) did you:
go along when a difficult boss shut down your well-researched idea to drive new traffic to the company web site?
bite your tongue when a coworker lobbied hard for "the blue version" of fluffy creative served up by your agency, when you really wanted to challenge them to re-examine the brief so they might actually get to the crux...




