Insights and Ingenuity

Consumer mistrust of corporate communications is high. Peer-to-peer relationships are flourishing. People are desperate for reasons to believe and leaders to follow. We have a deep-seated need to believe that good will prevail.

Companies can elect to rally the masses and speak with them in ways and with messages that comfort and inspire. Or companies can elect status quo (last year’s plan) and slowly, surely watch their customers defect.

Holy cripes, I thought it was only me who worried about falling flat on my face. Certainly not Mr. Accomplished. But his revelation made me think about innate fears and vulnerbilities we all have, and how glorious it would be if we could all just let it hang out.