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“Do I Know You?”: Marketing Tacts To Avoid
Feb 12 in Customer Relationships
Written by: Heather Rast
The plight of a salesperson is a tough one. There are physical barriers ranging from receptionists screening calls to Junk or Spam filters blocking emails, and direct mailings that are overlooked. I don't purport to have deep insights on how to effectively penetrate the "no solicitations" bubble surrounding many purchase decision-makers, but I do believe that many messages and tactics are off target to say the best, and out of touch, to say the least.
What Did You Just Say To Me?
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