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Testing the Email Waters
Aug 01 in Customer Relationships, Sales
Written by: Heather Rast
For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer relationship tactic. If you're also repositioning and rebranding the company as we are at Ovation, in many way's it's on par with a brand new start-up. There's the Web site, collateral, product sheets, trade show materials to develop. On another level is logowear, corporate gifts of various values, advertising for awareness and image building. There's also the requisite...




