Digital Marketing

The term “engaged audience” is may be misleading, particularly by those focusing primarily on digital marketing. Taken at face value, the term implies that a subset of a brand’s total audience – those who buy or operate the products and the people otherwise connected to the general concerns of the brand – is in a state of mental or physical activity with the brand. They’re thinking, asking, writing, wearing, tweeting, buying, telling, right? “Engaged audience” implies subset members...

In the Dec/Jan issue of Fast Company is a fascinating article titled Mayhem on Madison Avenue by journalist Danielle Sachs.  The article is both an evaluation of entrenched old-school ad agency thinking and processes, and a frank look at the adaptable nature of professionals desperate to channel their learnings and pedigree into new opportunities in search of a measure of security and chance at redemption.  Digital marketing is in, what are you going to do about it? Many [traditional advertising...

HubSpot Asks Our friends at Hubspot have issued a call for opinions, and I'm not about to let the call go unanswered.  They want to know what you think about terms like "digital marketing," "online marketing," and in particular, "inbound marketing." I posted a comment to this effect on their site, but I'll elaborate some on my personal observations/opinions--to some degree, I think the terms are only semantically separated.  Or rather, how highly one magnifies their zoom when considering the (and...