Digital Marketing

Some digital marketing is genius. Clever. Memorable (and arguably worthwhile, even without a hard line to ROI).  But some marketing is downright creepy. Or off-putting. Maybe both. Creepy is fun to rant about, so let's do that. There's some 'stupid' thrown in so you can catch some sleep tonight. 10 Ways Your Digital Marketing Creeps Me Out Minutes after registering to access information on your site, my phone rings. It's your sales rep calling, just to see how I'm doing. And he sends me an email...

The best content may well prove meaningless if delivered in the wrong context. In the past, marketers had to settle for saturation of the market, hoping the right people will find their messages at the right times. However, with advances in smart phones and mobile internet usage, it’s now possible for marketers to focus on getting the context right before sharing their content. With data-rich mobile internet browsing, context determines content. Here are four ways context is changing online...

The term “engaged audience” is may be misleading, particularly by those focusing primarily on digital marketing. Taken at face value, the term implies that a subset of a brand’s total audience – those who buy or operate the products and the people otherwise connected to the general concerns of the brand – is in a state of mental or physical activity with the brand. They’re thinking, asking, writing, wearing, tweeting, buying, telling, right? “Engaged audience” implies subset members...

In the Dec/Jan issue of Fast Company is a fascinating article titled Mayhem on Madison Avenue by journalist Danielle Sachs.  The article is both an evaluation of entrenched old-school ad agency thinking and processes, and a frank look at the adaptable nature of professionals desperate to channel their learnings and pedigree into new opportunities in search of a measure of security and chance at redemption.  Digital marketing is in, what are you going to do about it? Many [traditional advertising...

HubSpot Asks Our friends at Hubspot have issued a call for opinions, and I'm not about to let the call go unanswered.  They want to know what you think about terms like "digital marketing," "online marketing," and in particular, "inbound marketing." I posted a comment to this effect on their site, but I'll elaborate some on my personal observations/opinions--to some degree, I think the terms are only semantically separated.  Or rather, how highly one magnifies their zoom when considering the (and...