Give a Prospect Something to Chew On
Good customer stories – testimonials, case studies, endorsements – help prospects understand your business and solutions beyond the polished marketing-speak.
Posts Tagged ‘Customers’
Know Thy Customer
We’re in the Age of Consumerism, and choices abound. Where there are choices, and there are environmental, societal, political, economic tensions influencing consumer decision-making filters, there are the makings of volatile markets. Loyalty slides under the bewitching scent of (temporarily) lower rates, (quasi) cash back, and (puny) rewards. It pays to cultivate loyalty when so many can be convinced to jump ship.
