A Contrarian Approach to Customer Service
Nickel-and-dime is a notoriously quick, easy way to turn any transaction or service-based relationship sour. To get too granular with relatively insignificant charges mocks the trust demonstrated by the customer or client. And it’s insulting, placing little value in their past aggregated patronage. Businesses should take care to consider the bigger picture and larger opportunity that forging a courteous, trusted relationship presents with prime audiences.
