Conversion

Preparation:  A little ingenuity, a penchant for considering and trying what may be unknown.  Must gather all of the ingredients listed below and take heed of the Cook Time.  If using Google Analytics, then establish campaign goals within the system in advance of going live with your AdWord campaign. Cook Time: Varies according to your brand's prior sustained presence in online search; interest in being competitive for placement in search engine results pages (SERPs) via bid commitment; strength...

Subtitle:  "Dear John:  Find Another Doctor Who Cares." I was opening my mail on Friday when I noticed an envelope from my physician's clinic.  I was surprised to read that my doctor is leaving the group.  I started to add the letter to my growing recycling pile when two things occured to me: Although a patient of this physician for over 2 years (likely 8-10 visits), I'm rather ambivilent about her departure as my personal physician.  Other than the annoyance of having to get to know...

If you’ve ever read the great book Fierce Conversations by Susan Scott, you know that she asserts people are smart. No, really, they are. Or maybe just intuitive. They know by the second time the office manager compliments them on their outfit that it’s really an opener to that tedious print/collate/bind/ship project, 50 sets please. They also know that “opportunity area” is a high-falutin euphemism for what amounts to a C- on your annual report card. So by now, after a few decades...