Content Marketing

Last week I was in Minneapolis rubbing hashtags (#Confab) with other word geeks who build and publish stuff online. About 500 of us glommed around the Hyatt for three days to talk about how to plan for content, how to sell it internally and to clients, how to test for good content, and how to work through a content development process. Good stuff, and more thoughts from sessions I attended will be shared here in the coming days. And yeah, there were a few tweets flying around. But first I thought...

I wanted to share with you a fun new video that we've been working on around the office.  We're quite proud of the end product, hoping it encourages lively discussions among marketing team members and introspection about the possibility of dusty marketing strategies, unvisited return metrics, and some misallocated budget dollars. If the video gives pause for thought about the services Ovation offers, well, that's a definite bonus. Ovation Interactive stands squarely in the Content Marketing crowd,...

I'm an avid reader of Joe Pulizzi and Newt Barrett's blogs covering content marketing topics. They do a fabulous job of framing up why marketers can't afford to remain oblivious to consumer media habits and issues of trust, authenticity, and the need for creating environments to cultivate customer engagement. I suggest you read their book, "Get Content, Get Customers."  In fact, I'm trying to encourage clients tune their thoughts to the concept by gifting them with copies when they sign on. Right...

Monday, February 23 marks a new stage in my career.  It'll be my first day on the job at a small but promising company called Ovation Interactive.  The company is among others on the precipice of content marketing, realizing a focal shift from advertising channel into branded content distribution. Ovation began eight years ago using its software to enable theatre owners to recognize incremental revenue by selling preshow digital advertising. Ready-made, attentive audiences of somewhat predictable...