Consumer Experience

The [Scent of a Crayola] Takes Me Back... Like many of my posts, this one originates from a personal experience.  A random and unreliable experience has me frustrated, and I think the opportunities I see there are worth discussing at a macro level. My stint working with big brands on their foodservice business units taught me a thing or two about the importance of consumer expectations and consistent experiences.  I'm quite certain there's some psychology wrapped into it--there are 5 senses...