conference

Gotta Speak the Language Last week, I was in Des Moines, IA attending a marketing conference sponsored by the Iowa Banker's Association titled "Blue Ribbon Banking: Marketing for Success."   At Ovation, we're considering our sales strategy for the bank vertical and this local conference provided good timing. My banking experience is limited to the typical consumer relationship, so I thought it particularly important to visit with bank marketers in hopes to better understand their pain points. ...

Almost every product, service, and event will have a myriad of individual responses/perspectives that will generally settle into 2-3 broad groups: Like; Dislike; Okay, But Wouldn't Buy/Do Again. For the most part, I've had a great experience here in Austin at this year's festival and will definitely seek to attend again next year. I've gotten closer to some fabulous thinkers and authors with whom I'd never interact with were it not for this festival, due to it's unique culture. I've learned some...