Competition

Small and local businesses have gotten the telegram: social media can play an important role in marketing and sales planning. The channel has reach, allows for user-generated context, offers immediacy and is accessible. And because it’s an opt-in channel, small businesses reaching out to prospects with a deft touch stand a good chance of breaking through customer trust barriers. The simple knowledge that your direct and indirect competition is using Twitter and Facebook is one thing. But it’s...

I’ve remarked many times before that there isn’t enough money in the world for someone to pay me to go back to high school. Not that I’m embracing the grey hairs or the mom pants, pluck you very much. But high school was such a turbulent time. Who needs the headaches, the tears, the heartaches? Truthfully, my fondest memories of high school include a trio of girls I still hold dear today (time has a way of minimizing the few times we fought), the bar that pretended to believe I was 18-yr...

I had a stimulating conversation the other day with someone I've recently made acquaintence with, but immediately came to respect and admire.  Almost bordering on awe.  I'm entirely truthful in my sentiment because hey, his superiority does not diminish my own accomplishments or talents.  I get a tremendous amount of pleasure from telling others when they touch me (not that kind of 'touch'!).  The well-delivered presentation by the woman with an obvious talent for engaging a crowd.  The delightful...