Brand Loyalty

It may be an innocuous-sounding creedo, but in my opinon, Know Thy Customer is likely one of the top three Truths a brand should live by.  I'll talk about the other two Truths I hold dear in the next two posts. I'm what many would call a loyal customer.  In the past eighteen years, I've purchased the same brand of vehicle (with the exception of one transgression in my youth).  Since footing my own rent and buying my own groceries, I've always bought the same brand of butter.  And I only buy one brand...