A Blog And A Partner
I had the opportunity to partner with Successful Blog author Liz Strauss, and let me say I’m darned lucky. Not only is Liz the fairy godmother of relationships and conversations, but she can identify kernels of ideas and say big things about them. Things that get her readers thinking. And you can be sure, they’re always listening to Liz.
The post I co-authored was published today and is titled “It’s so easy to get stuck repeating what we already know.” And you guessed it, it’s about making assumptions, not being in tune with your audience, the misapprehension of academic intelligence and practical intelligence, and a few other things too.
(More) Magic Happened
As you can see from the screen shot below, Liz announced the post this morning on Twitter. Some loyal followers checked out the post, then visited my blog and Twitter page. Voila! Cool stuff happened (Heather pumps fist in the air, yells “Score!”). This morning, I gained about 27 new followers who likely wouldn’t have otherwise discovered me.
Celebrate! New peeps!
A Bigger, Better Following
Having people’s interest is really great, and on some level validating. But I’m not overly concerned with the number of folks in my Twitter sphere. What I AM jazzed about is the new opportunities that were given to me today, as a result of the increase in followers.
Blessed with a larger network of friends, I can now bounce ideas off more people, my chances of discovering new links and tools has improved, I’ve gained insight into new fields and strengthened insight into fields held in common. There are more people for me to discuss things with, more people to be inspired by and learn from. Not to mention challenged, and even humbled, by. Like my own advisory council. How cool is that?
Partnering With Peeps
Yeah, this “new followers” gig is a sweet one (for me). The trick is to honor their new interest by sharing the best I have to offer. I sure will try. Together, we’re as good as greater than the sum of our parts. Isn’t that the essence of social media?
Thank you, new followers. Separately, we’re good. Together, we’re great!
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
