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Friday, October 15 is Blog Action Day.  It's a time when collectively, bloggers unite around a single cause to shed light on an important issue.  Maybe you know something about this years' issue, or maybe it's been part of that white noise in your subconsciousness. Maybe, just maybe, it's one you have a lot of heart and energy for.  Whatever your stage of awareness, the collective actions of many should help overcome inertia and give us all something to think about. Maybe that thinking will...

A Blog And A Partner I had the opportunity to partner with Successful Blog author Liz Strauss, and let me say I'm darned lucky. Not only is Liz the fairy godmother of relationships and conversations, but she can identify kernels of ideas and say big things about them.  Things that get her readers thinking.  And you can be sure, they're always listening to Liz. The post I co-authored was published today and is titled "It's so easy to get stuck repeating what we already know." And you guessed...

Sometimes we are reminded that even those we are close to, those we have friendships and other relationships with, can be dramatically different.  I'm not talking chocolate vs. vanilla, The Office vs. CSI, or even Sean Connery vs. Roger Moore (blasphemy!) kind of different. I'm talking about "So why do you do all this Internet stuff, anyway?" kind of different. What-planet-are-you-from kind of different. Which is interesting, considering I've been married for 14 years.  I understand him better...

The Social Media Marketing Best Practices Project, originated by Mitch Joel of Six Pixels of Separation, appears to establish a collective, organic SME repository using, of course, the inherent viral quality of social media to spread awareness and encourage participation in the Project. I found out about the project last week from Shel Holtz when reading his blog (he wrote about inclusion).  I'm a little apprehensive of throwing my hat into the ring, given the esteemed company, but the maverick...

It's no big revelation that consumers are oriented far differently  - in terms of information - today than one, three, and five years ago.  I'm speaking of information stimuli and how consumers evaluate them: [is it considered a] credible source - is it viable stuff, something I can trust and leverage? [is it considered a] valuable source - is it good stuff, something deep, engaging, interesting? specific preferences of the delivery media or vehicle - can I get it how I want...

Blogger's Annon. Hi, my name is Heather Rast.  I'm a blogging neophyte.  I've been blogging now for 12 days.  I'm already an addict. Anyone that knows me is aware that I enjoy creative writing.  Snappy messages in greeting cards, funny anecdotes in emails, and then there's my hobby.  Yes, I'm also writing abook (who isn't?). I'd been dying to actively participate in a blog where the conversations could be real and candid, reflect some personal element without being a recount of the day's...