If you’re not listening to what your customers are saying and building that insight iteratively back into your culture and product or service development, you won’t have to worry about them being your customers for very long. You’ll be relieved of that little problem.
The path to bungled launches and bungled attempts was kaiboshed with an uncoordinated, half-hearted brand support system. Without the full, unfailing, and well-communicated support of internal stakeholders and influencers, you could be sabotaging your brand before consumers ever have a chance to become indifferent or apathetic.
To make a genuine, indelible impression on your audience, its important to consider the value your product/service can bring them, and how that value can affect them in an emotional way. Fully understanding how to “reach” them most effectively, you can then develop a range of tactics to help trigger those hot buttons. The result will be an audience who embraces your product/service on an affinity level where price/cost is of lesser priority.
