analytics

Data and reports offer validation for our work and provide safety nets for our trials.  Measurement and analysis provide insight and allow analysis to inform further decision-making.  We get to see where we've been to help drive where we're going. Or all this is all just a traffic jam in progress, despite the Google Maps, GPS, and live traffic reports? Imagine a world where there was no rear view.  A world where Google Analytics, Post Rank Analysis, YouTube Insights, and two dozen other...

Panel titled:  New Market Research Vs. Old Man Nielsen Featuring:  (listed as seated) Michael Lambie, Dave McClure, Jim Schroer, Daniel Neely My second live-blog attempt of the festival (only, is it really a live-blog if you take the notes real time and clean up the formatting and post few hours later? lol) Neely:  Data will be created in next 2 years. Biz still need to attract and keep customers, make sure they're relevant in a customer-driven world, rather than make themselves relevant....

Funny Title for Building Your Brand Appeal I had a notion strike me, likely spurred by my informaniac-like consumption of written material (articles, reports, posts, papers, editorials, presentations, webinars, books, cereal boxes, the list goes on.  It's like a compulsion).  Lately I've been pondering the aggregated net effect of one's involvement (commitment is implied) and participation in UGC (user generated content). Where does it get you?  What does it give you?  Maybe moreover, What...