Insights and Ingenuity

When soft and challenging times befall a great iconic brand, how can it advance a product line headed one direction while also building another product line running a perpendicular path? Not a “one size fits all” scenario.

Identifying your authentic value proposition and consistently delivering on the implied promise can require discipline, focus, and cultural acceptance. Ensuring stakeholder inclusiveness is key to successfully living and perpetuating that proposition, as its everyone’s job to remain accountable.

I’ve been giving a lot of thought to branding lately. More specifically, consumer affinity with brands and the impact the current economic climate might (does) have on their emotional connection, and ultimately, loyalty with brands.