This post is in response to the challenge/contest posed by blogger Liz Strauss, as she strives to compile an aggregated expression of what it means communicate ideas with others.

My 25 words:

“Connections are about reaching and sustaining synergy with a target or audience; value must be generously gifted if it is to be reciprocated.”—Heather Rast

What would your 25 words be?  It’s tough to distill your thoughts or position down into a very specific and singular notion, but maybe its the exercise that can hone our focus and reorient us with our communications objectives.