The 25 Words That Connect US
This post is in response to the challenge/contest posed by blogger Liz Strauss, as she strives to compile an aggregated expression of what it means communicate ideas with others.
My 25 words:
“Connections are about reaching and sustaining synergy with a target or audience; value must be generously gifted if it is to be reciprocated.”—Heather Rast
What would your 25 words be? It’s tough to distill your thoughts or position down into a very specific and singular notion, but maybe its the exercise that can hone our focus and reorient us with our communications objectives.
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
