According to the Pew Internet and American Life Project, 75% of adults use the internet, 62% have broadband services at home, 80% own a cell phone and 47% use mobile data services to reach the web, send email, and text.* Your customers are online searching for products and services. They’re conducting research to help determine what they buy, which company they call to do a job, and which restaurant they visit on their night out. They’re also connecting and sharing their experiences with peers, friends, and family.
Online Communities Are Powerful Brand Resources
Online conversations are being held in forums, within blogs, and on social networks. Conversations even take the form of product reviews and ratings. Do you know what’s being said about your brand? Are opportunities being provided to you by the competition when they let a customer down? Start listening and learning, then parlaying those initial relationships into long term value for your business.
We can learn about your business and your market. We’ll discover which – if any – social platforms make sense in order for your business to become available and accessible to customers and prospects spending time online. We can help you establish a presence that ties into specific business goals whether it’s to create additional visibility, serve as a sales channel, support customer care outreach or drive recruitment efforts.
Serving as your community manager, we’ll work over time to develop two-way streams of consistent communication with audiences that interest your business. We work to inform, educate, and support your prospects customers where they reside online with relevant content and solutions. We’ll also serve as a support network to key influencers, extending the reach of your community efforts by recognizing those sources of trusted information.
Ways we can help:
- Social media marketing programs
- Online monitoring, including outreach and service tactics
