Services

Insights & Ingenuity works with ~

  • Direct clients
  • Corporate marketing teams
  • Marketing agencies

We pinpoint your marketplace sweet spot, and develop the tools and content to attract the customers you value most. Fold in online community and social media elements, and your brand has the opportunity to reach greater levels of intimacy with your customers.

Our Internet marketing services include ~

  • Brand equity reviews, positioning and identity development
  • Customer research and trends assessments
  • Content audits and plans
  • Content writing, including web, eBook, blog posts and long form content
  • Content style guides and templates
  • Editorial calendars and content sourcing plans
  • Online assessments
  • Online community plans and support
  • SEO research and analysis

And you’re waiting for…what, exactly?

Brand-Building Digital Marketing

Insights & Ingenuity helps brands earn customer preference.

We develop relevant, defensible brand positions, web content and content tactics that tell a compelling story while actually being useful to readers. We think our approach supports brand awareness and conversion objectives in ways that are appropriate to the brand and rewarding for its audiences.

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© Internet Marketing, Branding, Content Marketing, Social Media – Cedar Rapids, IA 2014 - Heather Rast, Principal