Resources

Opinion paper: customer satisfaction in the age of social media

Rant Heard Round the World.heather Rast

Creative brief/project brief for designing a new web site

This creative brief can help site owners provide clear direction to design teams, whether working on a new site or a redesign for an existing brand.  As the adage goes, “the better the input, the better the output,” which definitely holds true for creative work products like web sites.

Web Site Creative Brief

Anatomy Of A Twitter Follower

A look at the subjective components which add up to determine how to get a Twitter follower.

4C’s Of The 2011 Customer

Modernizing the customer decision journey (traditional sales funnel).