Mar 01 in Digital Marketing Written by: Heather Rast
Shareaholic, a company that provides tools for content sharing, disclosed that “According to our findings based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month, Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.” Pinterest is too big for companies to ignore as they work to gain the attention of users. Here are five ways to reach more customers with this growing online sharing tool.
Make It Easy to Share Your Content on Pinterest
Effectively using Pinterest begins with using high quality images with all of your online content and offering a “Pin It” button your website. Brian Gardner of Copyblogger suggests adding a button at the top of every post on your company’s blog.
Gardner writes, “For example, let’s say you want to link to your business blog. You can post actual pictures from your blog with a link back to the specific blog post those images come from, driving traffic to that page on your blog and others. It’s a quick and simple way to market your business website or blog.”
Use Pinterest to Share the Images You Already Have
One of the key benefits of Pinterest is that you can post images of products and catalogues that you’ve already created. The only time you need to invest is finding the images and posting them.
This is an irresistible part of using Pinterest according to Brian Gardner, “Many clothing companies have already done this using Pinterest – pinning images of their entire catalog while linking back to their site.” This is a simple way to recycle your content and to continue reaching new customers who can easily share what you’re doing.
Use Pinterest as a Social Media Focus Group
Like other social media sites, Pinterest is valuable because it creates lines of communication between brands and their customers for no cost. Constance Aguilar writes at Mashable, “When launching a new product, whether a new dress, dinner dish or cellphone, companies want to determine initial reactions to the product’s look and feel. Because of Pinterest’s commenting ability, it’s an ideal platform on which to introduce a new product and gather firsthand opinions.”
Use Pinterest for Contests
Looking for a new logo for your company? Interested in redesigning a product? Since Pinterest thrives on sharing images with users, you can easily create a contest where your customers can participate in what you do and draw attention to your brand at the same time.
Marketing site ClickZ notes that, “Lands’ End recently held a contest it coined: ‘Pin It to Win It.’ Participants were encouraged to browse the Lands’ End site, create pins of items they liked, and the most creative and stylish entries won prizes. This kind of contest can engage your audience and also gets them to your site, browsing your products, and linking to them!”
Use Pinterest to Inspire Customers
If you know what your customers are looking for, why not put together a Pinterest board based on your products that will help them accomplish what they want to do (see how to use Pinterest). If you have a clothing business with customers who are trying to figure out what to wear this season, you can either create pin boards with fresh ideas or invite customers to pin pictures of themselves with your products. Whether or not you get customers involved in the process, Pinterest makes it easy to connect with the needs of your customers.
As Pinterest continues to grow, companies will need to think about ways to integrate better visuals into their website content and how to use tools like Pinterest to capture the imagination of their customers. The beauty of Pinterest is that part of the solution may well come from the creativity of customers who are already using this growing social networking site.
This guest post is written by Lior Levin, a marketing consultant for Tel Aviv University’s international program in ma in security.