I’ve followed
Jason Kintzler from
PitchEngine for quite some time on Twitter, and always been interested in learning more about his solution. Now that I’m with a new organization and in a position to direct public relations strategies for the company, I thought I’d explore how it works. You can see the example (first attempt!) about
me joining the company.
Net? I found the functionality of the solution easy to use, with nice features to save work in progress. I appreciate that the model includes a “freemium” type version, allowing me to try before committing (or needing) a more comprehensive news room. Clearly, releases are strongest when they include multimedia and social media links/embeds to add more dimension and context. I chose to limit the links used on my release to only LinkedIn and Twitter. Maybe I should have included my blog (What are your thoughts? This gets into that ‘personal presence’ and ‘corporate presence’ arena, definitely a stimulating and combustible topic).
I do, however, think that there’s some room for improving the user interface. Specifically, I found the screened-back (or light/small) font a little challenging to see, and the error message text (“You forgot to fill out the phone number field.”) less obvious than most.
Overall, a good experience with the solution. One I look forward to repeating as we prepare to share news about client growth and product enhancements. Speaking analytics, I’ll say that I was impressed with the relationship between issuing the release and the ensuing actions made by my Twitter stream. In just under 12 minutes of tweeting the URL, I had 29 views and two fistfulls of tweets from those I’m connected to. One such tweet made me aware of a tangential connection I didn’t know existed between me and another point-of-sale software marketer. We’ll see what develops.
Mar 20 in Uncategorized
Written by: Heather Rast 
