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	<title>Insights and Ingenuity</title>
	<link>http://insightsandingenuity.com</link>
	<description>Brand Connections with Verve and Moxie</description>
	<lastBuildDate>Tue, 16 Mar 2010 18:13:48 +0000</lastBuildDate>
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	<item>
		<title>AdWords Advantage Summit: A chat with Google</title>
		<description><![CDATA[My 3rd live tweet of #aaos10 AdWords Summit, featuring Frederick from Google.]]></description>
		<link>http://insightsandingenuity.com/2010/03/16/adwords-advantage-summit-a-chat-with-google/</link>
			</item>
	<item>
		<title>The All-Important Quality Score</title>
		<description><![CDATA[My tweets from the 2nd session of the AdWords Advantage seminar. This session addresses how a solid Quality Score can make or break your success.]]></description>
		<link>http://insightsandingenuity.com/2010/03/10/the-all-important-quality-score/</link>
			</item>
	<item>
		<title>The Conversion Conundrum</title>
		<description><![CDATA[Today I sat in on two sessions for the Adwords Advantage webinar.  Below is a recap of my tweets for the first. ]]></description>
		<link>http://insightsandingenuity.com/2010/03/09/the-conversion-conundrum/</link>
			</item>
	<item>
		<title>Video Interview: Proprietary CMS Software</title>
		<description><![CDATA[Have you ever thought about how the Web has enabled and even enriched your health care experience?  My March 10 in 10 guest sure has.  Meet Eric Engelmann, CEO of Geonetric, a Web-based software platform for hospitals and health systems.]]></description>
		<link>http://insightsandingenuity.com/2010/03/01/video-interview-proprietary-cms-software/</link>
			</item>
	<item>
		<title>What You Don&#8217;t Know</title>
		<description><![CDATA[What you don't know can close the door on tomorrow.]]></description>
		<link>http://insightsandingenuity.com/2010/02/24/what-you-dont-know/</link>
			</item>
	<item>
		<title>How Strong Is Your Brand&#8217;s Scent Trail?</title>
		<description><![CDATA[Start to summit, consistency and focus are the hallmarks of a successful brand.]]></description>
		<link>http://insightsandingenuity.com/2010/02/21/how-strong-is-your-brands-scent-trail/</link>
			</item>
	<item>
		<title>Good Content</title>
		<description><![CDATA[Good content is born of hard work.]]></description>
		<link>http://insightsandingenuity.com/2010/02/19/good-content/</link>
			</item>
	<item>
		<title>Your Web Site Sucks. Now What?</title>
		<description><![CDATA[First impressions carry a lot of weight.  What message is your Web site sending?]]></description>
		<link>http://insightsandingenuity.com/2010/02/04/your-web-site-sucks-now-what/</link>
			</item>
	<item>
		<title>Video Interview: Convergence Journalism</title>
		<description><![CDATA[Nick Bergus guest stars in the 2nd installment of the 10 In 10 video blog.  Nick is a talented, classically trained writer.   He's also a seasoned practitioner and instructor of multimedia development, production, and broadcast.  Plus he's darn smart and a pleasure to hang out with.  Come meet nick, and hear what he has to say about tomorrow's journalism.]]></description>
		<link>http://insightsandingenuity.com/2010/02/02/video-interview-convergence-journalism/</link>
			</item>
	<item>
		<title>More Than Meets The Eye</title>
		<description><![CDATA[Drawing on skills gained through experience is beneficial. Allowing convention and norm to override intelligent, rational evaluation is downright lazy. And hazardous.]]></description>
		<link>http://insightsandingenuity.com/2010/01/26/more-than-meets-the-eye/</link>
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