Aug 12 in Branding, Content Marketing
Written by: Heather Rast
SXSW2011 is scheduled for March 11 to March 20. Preliminary evidence suggests interest from interwebs geeks, mobile delivery,
gaming and social media community is on the rise. There are over 2,345 panel submissions for the Interactive track alone.
I attended the 2009 festival and had a great time. I attended some great sessions and had some stimulating hallway conversations with leaders I’d previously only talked with in 140 characters. I came away inspired to do more with my fledgling business because I wanted to be part of this massive overturn of traditional thinking. I wanted to be part of the wave exploring new territory in communications and marketing.
When the time came to submit panel ideas for consideration for the 2011 festival, I was both excited and overwhelmed. I really want to participate at a higher level and help shape some of the areas being openly discussed. So I submitted a proposal centered around an idea germ that’s been growing in my head about content, the channels we consume and distribute content through, and the role that brand plays in the equation. Luckily, my proposal was accepted and advanced to the voting round.
I invite you to check out my proposal on the SXSW Panel Picker, titled “Content for multi-channel consumers: earn affinity, reap rewards.” Your vote weighs 30%, so network support is crucial to my potential success. I hope you’re intrigued by my idea and support the panel (of which I’d be one of several participants) and help shed more light on the growing need to evaluate content in context with channel.
As always, thanks for your readership and your support! Heather
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2 Comments for: Explore content’s role in brand management at SXSW 2011
Congrats! And good luck…
P.S. I will vote for yours if you vote for mine… 
Todd Schnick´s last [type] ..Shine A Light…
heatherrast
Twitter: heatherrast
Reply:
August 12th, 2010 at 8:28 pm
I don’t know about you, Todd, but I struggled with whether or not to actually submit a panel idea. This was my first time doing so, but having experienced the smarts flowing around the convention center year before last, I was concerned about breaking through. There are a ton of big names which draw a lot of interest.
I’m glad I went through the proposal process anyway. It really gave me pause to consider my idea and how it might be relevant to members of the greater marketing/social/tech world. Like you, I have my fingers crossed! To moderate a panel – much less have a more weighty speaking role – would be a privilege. Good luck on yours,too! Of course I’ll vote
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