It’s high time for another installment of the 10 in 10 Vlog series!
David Sturtz is a product manager with Geonetric, a software development company which offers proprietary content management systems for hospitals and health care systems. A graphic designer, certified Scrum (agile development) master, information architect, and usability professional, David leads the development team at Geonetric.
You know how this goes. I ask someone really talented (like David) about their skills and interests. They answer. You get a peek at some of the best marketing/Web/creative talent east-central Iowa has to offer. And the pool here is a lot deeper than you might think!
So take a look. You’ll learn about design thinking, and what your consumers need from your Web site.
Questions for David:
- You hold a BA in Graphic Design and an MA in Library and Information Science. How do those two tracks work to further your career objectives?
- What skills and experiences do you think are must-haves for college graduates and entry-level workers of tomorrow?
- What can you tell us about the terms “visual thinking,” and “ideagraphics?” You use the term “design thinking” on your site.
- Do you think images can play a stronger role in communicating messages than simple aesthetics?
- Name your favorite website – or two – and tell us why you enjoy it. This can be for practical or aesthetic reasons.
- What areas of Web development do you feel remain largely untapped?
- What can we learn about the library that we most likely forgot (or never learned, considering the computer age)?
- Thinking about your own professional growth, what would you like to learn more about or experiment with?
A few interesting resources:
Boxes and Arrows
Information Architecture Institute
A List Apart
The Usability Professionals’ Association
Interaction Design Association
Jakob Nielsen’s Alertbox
Luke W
I hope you enjoy my interview with David. He’s a smart cookie, spanning the gap between technology, business requirements, and user needs.
Have a suggestion for the next video? Let me know who I should interview!
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
