Archive for the ‘Strategy’ Category
Unraveling Execution From Strategy
Marketing communications is an iterative process that builds off previously completed projects. Sometimes you just gotta put something half-baked out there.
I’ll Have A Plate of Social Media Success. Hold The Planning and Purpose.
More from the social media diner menu: Agency serves up the “F Numbers” (friends, fans, followers, and fruitcakes) for a cool $3,000. Kathxbai.
Little League and Chicken Salad: Lessons in Bank Marketing
Before targeting a vertical, it only makes sense to research, listen, ask questions, and be in the room with a bunch of your prospects. Call this due diligence or a no-brainer; these are a few things I learned from some Iowa bank marketers.
Play A Different Game Than You Used To: Keep Pace With Your Environment
When the going gets tough, the tough get going and innovating. The time for disbelief, wide eyes, and contracted muscles is over. Sure, business has to stay mindful of economic realities and there’s usually a group of number wizards and data crunchers who can help keep things on the level. But to survive and cede as little ground as possible, smart companies are facing the issues head on.
ROI: What Got You Here Won’t Get You There
Your ad is ugly. Or it would be if anyone had actually seen it. Your ad message doesn’t resonate and seems inconsistent with what I know of your brand. Or that’d be the case if I’d been in the mind frame to receive info from you when reading that magazine. As it was, your ad was just more clutter and noise I skipped over while in search of what I wanted to find.
