Insights and Ingenuity

Brand trust seems to be a commodity regularly traded (sacrificed) in exchange for claims denials, close rates, call handling minimums…

Good customer stories – testimonials, case studies, endorsements – help prospects understand your business and solutions beyond the polished marketing-speak.

Email can be a great tactic for small business marketers. It’s a low-cost, easily deployable way to stay in constant contact with prospects and customers. With well-considered and timely content, email can keep audiences apprised of news, entertained with the human side of your brand, and intrigued by forward-thinking data you may have to share.

Before targeting a vertical, it only makes sense to research, listen, ask questions, and be in the room with a bunch of your prospects. Call this due diligence or a no-brainer; these are a few things I learned from some Iowa bank marketers.