New Media

Today's consumers lead very dimensional,  multi-channel lives.  The increasingly "always on" culture presents brands with previously unconsidered opportunities to reach prime audiences through  branded information made available at opportune times.  We're talking "shifts in consumer information discovery, consumption and sharing," more of which I can self-select, seek, or share nowadays. Critical success factors in leveraging these opportunities include timing, format, message, tone, convenience...

I wanted to share with you a fun new video that we've been working on around the office.  We're quite proud of the end product, hoping it encourages lively discussions among marketing team members and introspection about the possibility of dusty marketing strategies, unvisited return metrics, and some misallocated budget dollars. If the video gives pause for thought about the services Ovation offers, well, that's a definite bonus. Ovation Interactive stands squarely in the Content Marketing crowd,...

Social media is a (growing) set of technologically-enabled tools that open complex, far-reaching channels of communication.  And it addresses several intrinsic human needs (which, in turn, fuel its growth), including companionship, idea sharing, emotional release, exercising personal preference and control (action, not necessarily message), immediacy and self-expression. People use it.  Brands use it.  Branded people use it.  There's a seemingly endless number of things to try, to add, to integrate,...

Typically, I'm not one to let important things slide. And while I wish I could say that my reduction in blog posts was by design - a test of some sort - its not. That's not all that's lacking, either. I haven't dived thorough those great feeds in my reader in a good long while.  I'm still tweeting posts and articles about marketing, advertising, technology, and other material I think my followers might enjoy. But I'm not at the same level of 2-way communication (the word 'conversation' is starting...