What Difference Does Your Marketing Make?
A brand call-to-action video. Re-think your old “its about me” marketing. It’s not working with consumers anymore. Or hadn’t you noticed?
Archive for the ‘New Media’ Category
On Becoming Socially Active
Nothing like a good analogy. Here I describe a few ways that social is like s-e-x. Rated G.
Tend Your New Media Garden
Is there a different set of rules for an individual involved with new media, and a company involved in the same? Do followers’ expectations vary (think frequency, tone of voice, responsiveness, subjectivity, etc.) whether they’re following/fanning/reading an individual whose career may be in the marketing function, versus a company firmly in the marketing communications space? There is, and they do.
Farming, in particular in scale, is a 24/7/365 job when you consider all the tasks and responsibilities. I think the same can be said for companies trying out new media platforms.
