Measurement

I’ve been diving into a Forrester blog post made by Augie Ray in July, and I’ve found some fascinating stuff. In his post “The ROI of Social Media: More than Dollars and Cents,” Mr. Ray sets forth a balanced scorecard method for evaluating social media programs. The method incorporates four perspectives critical to determining the value of social media for business. As we all scramble to answer the ubiquitous question “How can we validate social media?” the post solidifies some of my own opinions,...

A recent ClickZ article written by optimization and conversion expert Tim Ash encouraged me to think about how traditional brand stewardship mentalities haven't really adapted to accommodate an increasingly online world.  Not in terms of interface, social sharing patterns, or channel potential for sales. Ash's piece focused on how those persons in roles  formally charged with maintaining the integrity of the brand across communication channels and touch points may potentially hinder an organization's...

What'd You Do *That* For? Sometimes marketing teams struggle to reach solutions to problems.  There could be a million reasons for the struggle, ranging from personal style or very different work experiences over to disparate points of view on the objectives and goals.  While there's tremendous value to having a mix of talent and styles on a team, the opportunity created by the mix may be diminished by a lack of cohesion, shared vision, and communication.  Does everyone know where they fit? ...

Panel titled:  New Market Research Vs. Old Man Nielsen Featuring:  (listed as seated) Michael Lambie, Dave McClure, Jim Schroer, Daniel Neely My second live-blog attempt of the festival (only, is it really a live-blog if you take the notes real time and clean up the formatting and post few hours later? lol) Neely:  Data will be created in next 2 years. Biz still need to attract and keep customers, make sure they're relevant in a customer-driven world, rather than make themselves relevant....