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The “Content Entanglement Factor”: Inform, Engage, Entertain
Feb 22 in Content Marketing
Written by: Heather Rast
Monday, February 23 marks a new stage in my career. It'll be my first day on the job at a small but promising company called Ovation Interactive. The company is among others on the precipice of content marketing, realizing a focal shift from advertising channel into branded content distribution.
Ovation began eight years ago using its software to enable theatre owners to recognize incremental revenue by selling preshow digital advertising. Ready-made, attentive audiences of somewhat predictable...
