Insights and Ingenuity

Good content is born of hard work.

Nick Bergus guest stars in the 2nd installment of the 10 In 10 video blog. Nick is a talented, classically trained writer. He’s also a seasoned practitioner and instructor of multimedia development, production, and broadcast. Plus he’s darn smart and a pleasure to hang out with. Come meet nick, and hear what he has to say about tomorrow’s journalism.

A brand call-to-action video. Re-think your old “its about me” marketing. It’s not working with consumers anymore. Or hadn’t you noticed?

Pull customers in with helpful content messaging that informs decision-making and drives affinity through the generous availability of relevant material. Open your doors to placing customer needs first and be surprised by how your business grows.

Customers offer the greatest wealth of insight for a brand. Does your company cultivate feedback and data to feed into product roadmaps, service initiatives, or image campaigns?

On Monday, a new day will dawn…it’s significant for me because I’ll hit the ground running in a new position at a promising company. We’ll use our software product to collaborate, create, and distribute content at point of sale, considered purchase, and consumer gathering spots for our clients. Our product will be the delivery vehicle, and our professional services will provide the value–the key will be to help our clients’ messaging envelope their consumer targets in meaningful ways.