While reading a book of fiction recently, I came across what struck me as an intriguing phrase. The main character was referencing the sheer joy he experienced while out on a boat in the ocean. The wind on his face, the scent of salt brine in his nose, the feel of cool water splashing on his arms and the warm feeling brought on by good company and a day without demands. The character said that in giving him this afternoon charter, in essence his wife gave him the gift of glee.
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
