Insights and Ingenuity

Now is the perfect time for brands to emerge from the rubble with a new plan to enrich customer experience with practical added value, on a stage for all to see and hear.

Twitter Lists – another metric for determining influence? Or simply a buzzy new feature that’s rather polarizing?

Every conversation is an opportunity to make the right choice. Sometimes we only learn what the right choices are by first making the wrong ones. Read this list and add your own suggestions for how to take a small yet monumental step toward ‘change’ each day.

I read a blog comment someone left on a site recently, and the comment characterized social media as a broad category that, depending on the execution, could be called publishing, customer service, community relations, and many other things. For me, observing and joining social media communities has been incredibly educational and fulfilling, both professionally and personally. One of the important lessons I’ve learned is that when someone graciously wants to engage you in conversation, it’s not a responsibility to be taken lightly.